Posts

How Data Science is Disrupting Marketing

Data science is disrupting marketing like never before. How? Read on to find out the different ways marketing and advertising is changing because of data.
The Data Behind Remarketing

The Data Behind Remarketing

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Does it ever feel like ads are following you? Whether its the pair of shoes you were looking at a week ago, or the television you thought about buying, they just seem to keep popping up on your social media and other webpages that seem unrelated.…
Considering a Career in Data Science?

Considering a Career in Data Science?

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What Is a Data Scientist? Data scientists are the world's data wranglers. Using multidisciplinary skills in computer programming, statistics and math, data scientists sort through vast amounts of raw data to extract insights that can be…
Business Intelligence vs Data Science: How Are They Different?

Business Intelligence vs Data Science: How Are They Different?

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Many new terms have been invented to explain the new age of data, with business intelligence (BI) and data science being among the most popular. They are also often confused with one other. So what exactly is BI, what is data science — and…
What Is Data Science and Why Does It Matter?

What Is Data Science and Why Does It Matter?

Demand is growing for professionals who are not just data-savvy, but have mastered the tools and techniques needed to glean knowledge and insights from large and diverse datasets. It's called data science, and in the last couple of years it's…

Meet 6 Industry Leaders in Business Intelligence

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The field of data science focuses on the most efficient and effective approaches to identify and analyze data. When companies need to make strategic decisions informed by those analytics, they turn to business intelligence (BI) experts. BI…