The Data Behind Remarketing

The Data Behind Remarketing

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Does it ever feel like ads are following you? Whether its the pair of shoes you were looking at a week ago, or the television you thought about buying, they just seem to keep popping up on your social media and other webpages that seem unrelated.…
Six Leaders Who Are Revolutionizing Data Science

Six Leaders Who Are Revolutionizing Data Science

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What does it take to become a data science superstar? Meet six industry leaders who are revolutionizing the field of data science. From Silicon Valley to the corridors of Washington, D.C. – here's a look at what makes these leaders stand out. Yann…
Considering a Career in Data Science?

Considering a Career in Data Science?

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What Is a Data Scientist? Data scientists are the world's data wranglers. Using multidisciplinary skills in computer programming, statistics and math, data scientists sort through vast amounts of raw data to extract insights that can be…
Business Intelligence vs Data Science: How Are They Different?

Business Intelligence vs Data Science: How Are They Different?

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Many new terms have been invented to explain the new age of data, with business intelligence (BI) and data science being among the most popular. They are also often confused with one other. So what exactly is BI, what is data science — and…
What Is Data Science and Why Does It Matter?

What Is Data Science and Why Does It Matter?

Demand is growing for professionals who are not just data-savvy, but have mastered the tools and techniques needed to glean knowledge and insights from large and diverse datasets. It's called data science, and in the last couple of years it's…

Changing the Automotive Industry

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Cars are perhaps one of the biggest consumer products that someone can buy. Automobile makers have huge incentives to have satisfied customers since many will be repeat customers and recommend the same maker’s cars to family and friends. As…

A Study in.. Athletic Identity

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Motivation can be intrinsic or extrinsic. Intrinsic motivation to do something comes from the self-satisfaction and internal growth the person receives from doing the activity.  Extrinsic motivation comes through rewards and punishments for…

A Study In.. Ocean Monitoring

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With global warming and the importance of the seas to our planet’s ability to sustain life, monitoring of oceans for changes is becoming vital work for scientists.  By understanding the operation of one type of monitoring device, such as…

Supply Chain Analytics

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As with other areas of business, such as marketing and manufacturing, the management of the supply chain for products is benefiting from big data analytics.  The use of data analysis itself is not new to supply chain management; it is the use…

A Study in... Animal-Assisted Therapy

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Being hospitalized can be a stressful situation for anyone, and for children, it can be extremely stressful.  Because stress can cause complications on top of the reason for the hospitalization, medical personnel try to do their best to reduce…